Association for Women in Communications / AWC South Florida Chapter
Seminar Social Media Challenge or Opportunity with Alex de Carvalho and Murray Izenwasser

Thu, Jun 18, 2009
6:30 PM – 8:30 PM
Havana Club
200 S Biscayne Blvd # 5500
Miami, FL 33131
[register for this event]

Fees for this event: Non-members: no charge
Chapter Members: no charge

In a few short years, online communications have changed dramatically. From blogging to Facebook to Twitter, more and more people are participating in the conversation online. For continued effective communication, using these tools is not optional, it’s required … or is it?

Alex de Carvalho, co-founder of StartPR and adjunct professor of social media at the University of Miami, and Murray Izenwasser, Director of Client Strategy, Interactive Services for Starmark International, will discuss how social media is changing marketing, PR, and the way we work and live. What opportunities and challenges do we face with these tools? How do we understand and participate in communities in our current age of many-to-many media? How can we use them to drive real business?
Join us for this free seminar and networking. Register online and enjoy a free drink!

About Alex de Carvalho:
Alex is an avid user of social networks. Based in Miami, Florida, he is the co-founder of StartPR, an online tracking service for reputation management, blogger relations, and brand monitoring. He is also an adjunct professor at the University of Miami, School of Communications, where he teaches a class on social media. He organizes
Social Media Club, BarCamp, Mobile Monday, and RefreshMiami meetups and conferences for South Florida new media professionals. Alex obtained an MBA from Insead in Fontainebleau, France. He speaks English, French, Portuguese, Spanish and Finnish.

About Murray Izenwasser:
Murray Izenwasser is Director of Client Strategy, Interactive Services for Starmark International, a fully integrated advertising agency based in Fort Lauderdale. Murray assists Starmark’s clients drive their businesses by implementing appropriate marketing strategies and tactics (both interactive / social media, and traditional) to fully engage their customers. With more than 20 years experience, Murray has planned and executed online marketing strategies on behalf of some of the world’s largest and most recognized organizations and brands.