Sony Ericsson Open
Main draw: Wednesday, March 24 – Sunday, April 4, 2010
Qualifying rounds: Monday & Tuesday, March 22 – March 23, 2010

Site
Tennis Center at Crandon Park
7300 Crandon Boulevard
Miami, Florida 33149
Tournament Main Office: 305-446-2200
Tournament Fax: 305-446-9080
Media Contact: Sam Henderson

Website: www.SonyEricssonOpen.com

Format
One of the only combined 12-day tennis event on the ATP and Sony Ericsson WTA Tour calendars, the Sony Ericsson Open features the world’s top-ranked pros – 96 men and 96 women – in singles competition, and 32 men’s teams and 32 women’s teams in doubles action.

History
On August 29, 2006, Sony Ericsson Mobile Communications announced the signing of a four year contract to become the title sponsor of the Sony Ericsson Open. With $9 million in prize money the Sony Ericsson Open is currently the largest tournament in the world with Title Sponsorship. When Butch Buchholz established the event in 1985, it marked the first time in 56 years that a new two-week tournament featuring men and women was launched. Located in Delray Beach (Laver’s International Tennis Center) in 1985 and Boca Raton (Boca West) in 1986, the tournament found a permanent home in 1987 on Miami’s Key Biscayne. In 1994, Miami-Dade County christened the Tennis Center at Crandon Park, a 30-acre expanse that is transformed each year from a public tennis facility into a full-fledged festival for the Sony Ericsson Open. The Sony Ericsson Open, considered one of the most prestigious titles in professional tennis, has been awarded “Tournament of the Year” by the ATP in eight of the last 10 years. In 2004 the event was also named “Tournament of the Year” by the Sony Ericsson WTA Tour. In 1999, the tournament was purchased by IMG.

Tickets (305) 442-3367 or www.SonyEricssonOpen.com

Single-session tickets for all 24 sessions of the 2010 Sony Ericsson Open are on sale now. Fans can purchase tickets by calling the Sony Ericsson Open Ticket Office at (305) 442-3367 or by going online at www.sonyericssonopen.com.

The 26th edition of the Sony Ericsson Open is scheduled for March 22-April 4 and will once again feature the top-96 players on both ATP and Sony Ericsson WTA Tours competing at the Crandon Park Tennis Center for one of the most prestigious titles in tennis.

Men’s and women’s qualifying will start on Monday, March 22 with a select number of women’s opening round main draw matches taking place on Tuesday, March 23. Men’s main draw action kicks-off on Wednesday, March 24.

Additionally, the Tuesday women’s main draw start means that women’s seeded players will begin play on Thursday, March 25 rather than the traditional Friday start.

But the Sony Ericsson Open is more than just tennis, it is a total entertainment experience. High fashion, fine food, fabulous shopping and celebrity musical performances have made the tournament the most glamorous on tour.

Come see why huge crowds as well as the biggest names in music, entertainment and sports like Owen Wilson, Eliza Dushku, Meagan Good, Adrien Brody, Shakira, Paulina Rubio, Alejandro Sanz, Enrique Inglesias, Anna Kournikova, Dwyane Wade, Terrell Owens and Helio Castroneves visit the Sony Ericsson Open each spring.

Don’t miss any of the action. Secure your seats for 2010 and watch the best players in the world including Roger Federer, Rafael Nadal, Andy Roddick, Maria Sharapova, Serena Williams and Venus Williams as they battle on the purple courts for one of the most coveted trophies on tour.

In addition to the single-session tickets, the Sony Ericsson Open also has Ticket Packages and Vacation Packages available to suit everyone’s needs.

You can call the Sony Ericsson Open ticket office at 305-442-3367 or email the ticket office at tickets@imgworld.com for more information.

ABOUT THE SONY ERICSSON OPEN: The 2010 Sony Ericsson Open will be played March 24-April 4 at the Tennis Center at Crandon Park in Miami. The 12-day combined event, founded by Butch Buchholz in 1985, is owned and operated by IMG. The Sony Ericsson Open is one of nine ATP Masters Series events on the ATP calendar, a Premier Mandatory event on the Sony Ericsson WTA TOUR calendar, and features the top men’s and women’s tennis players in the world. In 2009 British standout Andy Murray defeated Novak Djokovic for his first Sony Ericsson Open title, while rising Belarusian star Victoria Azarenka knocked off Serena Williams to capture her first title in Miami. For ticket information, call (305) 442-3367 or visit the website at http://www.SonyEricssonOpen.com.

Image © Sony Ericsson Open
Victoria Azarenka poses for photos at Crandon Park Beach