SOBE PILATES HOSTS RETRO ‘80s GRAND OPENING CELEBRATION TO KICK OFF INTERNATIONAL PILATES DAY
Featuring Miss Elaine Lancaster as Olivia Newton John in Let’s Get Physical, fitness demos, raffles and more

SoBe Pilates, an innovative yoga and pilates studio, has recently opened in Miami Beach. Owners Mercedes Carlson, Susie Karvelis and Tina Bassanese are inviting Miami locals to put on their best ‘80s workout gear for a fun and interactive grand opening event on Thursday, April 29.

The grand opening event, held from 7:00 p.m. – 9:00 p.m., will be emceed by Miss Elaine Lancaster as Olivia Newton John in Let’s Get Physical to fit the theme. While enjoying lite bites and cocktails compliments of VGeorgio, guests will have the opportunity to take part in raffles every 15 minutes, which will feature substantial prizes including pilates packages and yoga gear.

Both Susie and Tina are Pilates Method Alliance (PMA) certified and experts at combining pilates, weight training, Power Plate, Biokinetics and Xtend Barreâ„¢ to create a daily regimen for a healthy lifestyle.

“We believe in the power of pilates and that it is the most successful and exhilarating way to achieve overall health and fitness goals,” claim the trio. “We decided to open the studio in hopes of teaching others that the quality of life is greatly improved by enhancing the mind and body connection.”

The evening will also include fitness demonstrations of Reformer Pilates, Power Plate, Biokinetics and Xtend Barre Workout. Andrea Rogers, creator and founder of Xtendâ„¢, Inc. will be making a special appearance to discuss her emerging workout routine. Peter Knue, founder of Studio Uma in New York, is known for bringing the art of healing and performing together to create both inner and outer beauty. He will be demonstrating his expertise in Biokinetics.

The reception will kick-off Pilates Day, an international community event to foster the public’s appreciation and awareness of the Pilates Method. Pilates Day is held on Saturday, May 1, in which SoBe Pilates is the exclusive host in Miami Beach and will be offering free mat classes on first-come, first-served basis.

SoBe Pilates is a yoga and pilates studio owned by Mercedes Carlson, Tina Bassanese and Susie Karvelis. Their philosophy is that the quality of life is greatly improved by enhancing the mind and body connection, thus combining Pilates, weight training, Power Plate, Biokinetics and Xtend Barreâ„¢ for an exhilarating daily work out regimen. SoBe Pilates is located at 950 Arthur Godfrey Road in Miami Beach, FL 33140. Hours of operation are Monday – Friday 8AM – 8PM, Saturday 9AM – 12PM, Sunday – closed. www.sobepilates.com.

Pilates Day is an annual, international, community event celebrated on the first Saturday of May every year. The Pilates Day mission is to foster the public’s appreciation and awareness of the Pilates Method through a network of varied, innovative, and high quality grassroots Pilates events accessible and affordable for all. Pilates Day is a program of the Pilates Method Alliance (PMA), and Pilates Day events are produced and hosted by PMA members.

Thursday, April 29, 2010 7:00 p.m. – 9:00 p.m.
SoBe Pilates
950 Arthur Godfrey Road
(between Alton Road and Garden Avenue)
Miami Beach, FL 33140