It was a spectacular night where art, fashion and a wonderful cause collided and brought you the Go Red For Women 2010 Red Dress Fashion Show in Miami Beach. The art was the Bass Museum where the show was held, while the Fashion was by Perry Ellis International and the cause was the American Heart Association’s Go Red For Women movement.

The evening started out with a fun Pre-Show Reception as the models got ready in some of Perry Ellis International’s beautiful lines of clothing. The Fashion Show was up next as the models strutted their stuff down the runway. Heart survivors were among some of the lovely models taking the cat walk that night. This was an evening to remember in the fight against heart disease! After the show was a Post-Party by PRIMP Hair Salon, one of the Fashion Show’s sponsors.

The cornerstone of the Miami Go Red movement, the Go Red For Women 2010 Red Dress Fashion Show is held during Miami’s Fall Fashion Week. The Miami Red Dress Fashion Show unites supporters of art, fashion, and health to bring critical attention to Heart Disease & Women. Symbolizing women’s fight against heart disease, the Red Dress is the icon of this international show.

In February 2004, American Heart Month, the American Heart Association (AHA) launched the Go Red for Women campaign as a critical step toward raising women’s awareness that heart disease is the number one cause of death for Women.

Through this campaign, we will empower women with the knowledge and tools they need to make positive lifestyle changes that will help reduce their risk of heart disease. Nationally, the color of Red will be promoted as the symbol for heart disease and to further establish the AHA as the leading authority on the subject.

Photographs by Betty Alvarez