Swimwear Association Of Florida Announces
Launch Of Lingerie Show At Swimshow
July 16 – 19, 2011
Miami Beach Convention Center

SwimShow, the largest and most comprehensive swimwear show in the world, is excited to announce the inaugural launch of the Lingerie Show to premiere at the annual trade show in July 2011. Already recognized as the worldwide leader in swimwear exhibitions, Swimwear Association of Florida (SAF) is expanding its reach into the synergetic market of lingerie in response to the needs of its buyers and vendors.

“Due to the shifts in the global economy and the ever-changing structure of our industry, SAF believed that we needed to evolve our show based on the needs of our members,” said SwimShow organizer Judy Stein. “Our number one priority is to ensure a beneficial, productive and enjoyable experience for all our attendees. By adding Lingerie to our show mix we are in effect saving our retailers time and money and giving them the opportunity to source more product.” The addition of the Lingerie Show will allow retail buyers to get their first and all-encompassing look at what the most established designers and new up-and-coming talent are presenting for both swimwear and lingerie in one location.

SwimShow is the premier resource for buyers from all swimwear categories, and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more. Every year, brands are juried to ensure that only the finest swimwear is presented and the top brands from around the world are featured. This high standard of exhibition will also be in place for the Lingerie Show. SAF will continue to guarantee that only the best quality brands and most creative new companies are offered space to showcase their new collections.

Lingerie Show debuts during the four action-packed days of SwimShow 2012 at the Miami Beach Convention Center from July 16 – 19, 2011.

For more information please contact Cece Feinberg at cece@feinbergpr.com or 305.532.3467