GARTEL: Mercedes Art Car Unveiled
Friday, June 3rd, 8PM-11PM
The Creative Workshop
118 Hill Street
Dania Beach, Florida
www.facebook.com/gartel

V.I.P. Guest List Confirmation Only.
For Guest List and Further Information: Shelley Chaperone, Communications Director: gartelpr@gmail.com

Laurence Gartel known as the “FATHER” of Digital Art is pleased to announce the unveiling of his all new Mercedes Art Car Project. Gartel has “taken a turn” with his work, and hand painted in Graffiti style a classic 1971 Mercedes Benz 300 SEL. This is a major departure from his celebrated SUPER CAR computer generated adorned vehicles. He calls this latest creation: “Tactile Experiential.” Now after 35-years Mr. Gartel picks up a brush and spray cans to work in traditional media: Paint. This is surely a paradigm shift in society where by people use computers before they open a can of paint. “Its a completely different experience” says Gartel. One can stare at a computer for many reasons all day long.” “We all do that.” “The action of physical movement is a different story,” Gartel implies.

“I am not giving up the computer at all,” Gartel states. “The traditional painted car is just the beginning.” “From here the image is transformed.” As far as the Mercedes, it now is added to the line up of Art Cars with the Telsa Art Roadster and the Ferrari Scuderia 430 being adorned in computer generated imagery. Prints are available both of documentary photographs and digitally processed works.