Aleloop Street Art Mobile Installation Art Basel 2011
December 1 – 4, 2011
Aleloop Mobile Art Installation – “Did You See Those MINIs?”
A Multisensory Flash Mob During Art Basel Miami Beach
artbasel.aleloop.com

During Art Basel 2011, pop surrealist artist Aleloop will present a one-of-a-kind interactive Mobile Art Installation that will have people asking “Did You See Those MINIs?” From December 1st – 4th, a caravan of 10 MINI Coopers wrapped with Aleloop’s hip, happy & playful art will be travelling through Miami & Miami Beach in the heart of the Art Basel action, making scheduled stops at the most popular art fairs, parties, galleries and restaurants.

At each stop, 40 energetic performers will pop out of the colorful cars creating a multisensory Flash Mob around the Aleloop MINIs. Performers dressed in Aleloop designed tees will engage Art Basel enthusiasts with a multitude of mediums – music, juggling, singing, magic, hooping, dancing, live art and of course fun take-aways for the audience. The carnival-like atmosphere at each installation will engage all five senses, creating one of the most memorable and talked about Art Basel experiences of 2011. A film crew will be documenting the entire Aleloop experience for “The Making of a Spectacle, a Documentary,” a movie that will chronicle this non-traditional traveling installation.

The 10 MINI Coopers will feature thematically designed artwork with whimsical characters created by Aleloop with their own personalities and stories. Featured themes include: Fine Arts, Grunge, Video Game, DJ, MINI ME, Free Hand, Comics, Pattern, Driver and Nature.

Aleloop is also giving one lucky fan the opportunity to win their own MINI Cooper wrapped with the Aleloop artwork of their choice for a year. To enter the pre-contest, visit http://ArtBasel.Aleloop.com and follow them on Facebook for real time updates. A full schedule of destinations for the Aleloop MINI Cooper caravan will be available soon.

About Aleloop: Between 2002-2009 Aleloop (a.k.a. Alejandra Leibovich) served as Senior Art Director of Creative Services for three of Viacom’s most popular brands in Latin America: VH1, Nickelodeon and Logo TV. Aleloop has also designed for Cartoon Network, Nicktoons Network, 7UP, Dr. Pepper, XBOX, iTunes, Ironman, X-MEN, TNT, The Academy Awards and Playstation in addition to several consumer product clients and music video producers. Her specialty for television, commercials and music videos is blending animated characters and animated “worlds” together with live action actors and elements. Her work garnered widespread industry recognition including more than 20 “Promax” awards, which is the television motion graphics industry’s highest honor. In 2009 Viacom decided to move its operation from Miami to Argentina, and Aleloop decided to take this opportunity to remain in Miami and enter the world of fine arts.

Now, less than two years later, collectors across the U.S. and internationally, have snapped-up more than 11 of her original pieces. Aleloop’s originals and her giclee-originals have appeared at Comic Con San Diego, Optic Nerve at the Museum of Contemporary Art in Miami, G40 Art Summit, Art Whino, Art Link International, Pop Santa Fe, Lunar Boy Gallery, Multiversal and many many more. Demand for Aleloop’s original artwork has steadily climbed and “entry level” collectors now support a growing market for giclee-prints and giclee-originals, in addition to the limited but growing number of her original pieces. Aleloop lives and works in Coconut Grove, Florida and drives one of the most unique Mini Cooper S automobiles on the road anywhere in the world today.

Aleloop’s Art Basel Sponsors Include: Metro Wrapz, Art Whino and The Cheese Steak Gourmet