MAD initaly Collaborates With Italian Jewelry Powerhouse Vhernier
To Showcase Their Latest Collections During The 10th Edition Of Art Basel, 2011
Wednesday, November 30th through Saturday, December 3rd, 11:00 am – 11:00 pm.
MAD initaly Showroom
4 NE 39th Street
Miami, FL 33137
Opened to the public
In conjunction with the on-going exhibition, MAD initaly and Vhernier will host a private dinner party on Tuesday, November 29th at 7:00 PM.
MAD initaly is pleased to announce its collaboration with Vhernier during this year’s prestigious Art Basel Miami Beach 2011. The two Italian brands are pairing up to showcase their latest collections at MAD initaly’s new showroom, located in the heart of Miami’s Art Deco Design District.
On Wednesday, November 30th though Saturday, December 3rd MAD initaly’s Nadine Curmi Borgomanero and renowned Italian interior designer, Fabrizio Cocchi will host an on-going presentation of Vhernier’s sophisticated selection of beautiful, hand-made jewelry inspired from 15th century geometrics to modern avant-garde designs. Guests will be enamored by MAD initaly’s showroom – a curated collection of Italy’s finest furnishings, linens, tabletop decor, accent pieces and pop-themed art – adorned with delicate Italian jewelry by Vhernier.
MAD initaly specializes in interior design, unique home expressions and accessories, specialty linens, dinnerware, Murano style glass, rare antiques, contemporary pop-themed art, one-of-a-kind accent pieces as well as an eccentric variety of custom furniture. MAD initaly is a well-curated collection of all Italian signature influences which embodies a rich history of high Italian design, boasting artisan craftsmanship, exceptional quality and attention to detail. The 2,000 square-foot showroom also operates as a Gallery for contemporary works of art and photography. MAD inItaly is located at 4 NE 39th Street, Miami, Florida 33137. For more information please visit http://www.madinitalystore.com or call (305) 846-9421.
Vhernier was founded in 1984 in Valenza as a jeweller’s workshop. In 2001 Carlo Traglio became President of Vhernier. His objective was to develop the company while maintaining its history and tradition supported by highly skilled craftsmen who have mastered all the technical secrets to perfection.
Each jewel is unique, handmade, influenced by currents in the forms of modern and contemporary art. The bracelets are gold bands on the wrist, as if by magic, revealing open up unexpected gems. Hard line, with its play of light and reflections, it takes the same effect as an ancient tradition of painting: the game of mirrors. The pins in the collection are sculptures Animalier unique and sought after by collectors around the world. The rings, sinuous lines and soft, evoke the volumes delineated by the Futurist movement. The simplicity of the forms can be found online in the Calla: tapered cones with gold, diamonds and ebony, which take place vibrant.
Vhernier is distributed by the best jewellers in the world. In the United States it can be found in the famous Saks Fifth Avenue department store in New York, Miami, Bal Harbour, in Washington DC at Tyson’s Corner, and at Neiman Marcus in Dallas. For more information on Vhernier please visit www.Vhernier.com.
