South Miami FIAT Grand Opening
Thursday, Jan. 26. from 6 to 10 p.m.
South Miami FIAT
17220 South Dixie Highway
Miami, Fla. 33157
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South Miami FIAT will celebrate its grand opening with “A Taste of Italy”

This VIP Grand Opening will be held at the new FIAT studio. The evening will feature live music, food from Miami’s finest Italian restaurants, prizes, cappuccino, and, of course, the 2012 Fiat 500 hatchback and Fiat 500 Cabrio.

While several hundred VIPs are expected to attend, the studio is open to the public as well.

South Miami FIAT joins 138 open FIAT studios across the United States, 14 in the state of Florida. A three-month renovation project transformed this former used-car dealership into a striking new FIAT studio.

“Miami is a key market for us in our continuing expansion of the FIAT brand in Florida and across the United States,” said Tim Kuniskis, Head of FIAT Brand for North America. “We are thrilled to add South Miami FIAT to our fast-growing network of FIAT studios.”

The dealer, Jay Rivchin, has opened South Miami FIAT less than a mile from his existing Dadeland Chrysler, Jeep, Dodge, and Ram Truck dealership.

“Our customers are buying the Fiat 500 first and foremost because it’s Italian,” said Greg Van Natter, Managing Director of South Miami FIAT. “People like to be seen, like to be noticed in their Fiat 500.”