Jessy Nite’s ‘Bad As I Wanna Be’, Jewels & Art Opens
February 11, 2012 at 7:00 p.m.
Primary Projects
4141 NE 2nd Avenue, Suite 104
Miami, FL 33137
www.primaryprojects.com

Primary Projects presents Jessy Nite, ‘Bad As I Wanna Be”
As the opening exhibition of the 2012 season, Primary Projects presents Jessy Nite’s first Miami-based solo exhibition ‘Bad As I Wanna Be’, an outspoken series of multimedia works evoking the spirit of rebellion, determination, success, luxury and gender identity from a pointedly feminine perspective.

Wielding brash confidence and overt sexuality as her metaphoric weaponry, Nite’s practice follows a lineage of groundbreaking female artists who have relayed their personal experiences within patriarchal paradigms (both within and outside the realm of contemporary art-making) loudly and not without explicit, often scandalous terminology. Nite shares her observations through a gritty, street-inspired lens revealing the aspirations and inherent limitations of the drive to win and win big. Holding fast to the ‘live fast, die young’ spirit of pink rock and clandestine urban culture, Nite’s typographic work and multimedia installations are made for those who throw caution to the wind and publicly engage their creative (sometimes self-destructive) powers. Phrases and words reflecting Nite’s own brash, street-wise swagger act as both a draw and defense: they are warning signs to those who fail to meet Nite’s own ruthless work ethic, but also a battle cry for all those who measure up.

A highlight of Nite’s series of sculptures, print works and installations include a series of words, associated with Nite’s aesthetic: Paid (spelled out with hot pink jewels), Waster (pushing out of the wall in mirrored splinters) and Disappear Here (threaded through with boldly colored string). The exhibition’s centerpiece will feature a full-size bed, where visitors are invited to lie down and see the words ‘Bad As I Wanna Be’ hover over them in wild cursive letters.

Jessy Nite is a multidisciplinary artist and graphic designer who studied shoe design at the Fashion Institute in New York and art direction at the Miami Ad School. Nite has exhibited both fine art and design projects in Miami, São Paulo and Bangkok. She lives and works in Miami. ‘Bad As I Wanna Be’ is on view through April.