evian Presents: Live Young, Skate On!
04/07/2012, 12pm – 4pm
Collins Park
Collins Avenue (between 21st-22nd Streets)
Miami Beach
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Pop-up roller skating party for the public in Miami Beach where evian will attempt to set the record for world’s longest roller-skating conga line!

EXPECTED ENTERTAINMENT: Jam skaters Tony Zane, Diamond Walker and Brandon Perea as seen on “America’s Best Dance Crew” and “America’s Got Talent” and other surprise entertainment. (In the meantime, you can groove to DJ Jubilee’s mix-tape prepared in anticipation for the event: bit.ly/GH99Vo)

THE EVENT:
On Saturday, April 7th, evian will launch Live Young, Skate On!, motivating the community to hydrate and have fun in celebration of World Health Day. evian is prompting the South Florida community to participate in setting the world record for the longest conga line on roller skates.

evian will surprise the city of Miami by staging a pop-up roller-skating rink in Collins Park, Miami Beach, featuring four-wheel rental station and producing the city’s first outdoor roller-skating party. The event will be open to the public. World record officials from RecordSetter.com will be present to adjudicate the attempt, with over 250 participants expected. There will also be smaller records broken, such as Most People Jumped Over While Wearing Roller Skates- see our first try of the record here: bit.ly/GET7sM

Inspiring different cities to adopt its Live young philosophy, evian will unveil several health &wellness related activations throughout 2012. The brand will be popping up in Los Angeles, Miami and New York City this summer, spreading its youthful spirit across the U.S.