Salon Allure Hosts Miami Swim Week’s First-Ever Luxury Sample Sale Opening Night Party and Fashion Show
Friday, July 20 – Tuesday, July 24
W South Beach Hotel & Residences
2201 Collins Ave
Miami Beach, FL 33139
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www.salonallure-online.com.
www.wsouthbeach.com.

Friday July 20
8:00pm-11:00pm Salon Allure Opening Party

Saturday, July 21
9:00am-6:00pm Salon Allure Designer Sample Sale, Perry south ballroom
1:00pm-6:00pm Salon Allure Show, W South Beach 4th & 5th floors
5:00pm-7:00pm Style Works Launch Party, W South Beach, Cool Corner, Suite 428

Sunday July 22
9:00am-6:00pm Salon Allure Show, W South Beach 4th & 5th floors
9:00am-6:00pm Salon Allure Designer Sample Sale, Perry south ballroom
4:30pm-6:00pm Salon Allure Happy Hour, W South Beach, Cool Corner, Suite 428

Monday, July 23
9:00am-6:00pm Salon Allure Show, W South Beach 4th & 5th floors
4:30pm-6:00pm Salon Allure Happy Hour, W South Beach, Cool Corner, Suite 428

Tuesday, July 24
9:00am-6:00pm Salon Allure Show, W South Beach 4th & 5th floors

Media Lounge
Saturday, July 21- Tuesday, July 24, 9:00am – 4:30pm, 5th Floor Media Lounge
A luxe ocean view outpost for press to log stories and relax with complimentary WIFI, refreshments, and goodie bags

Happy Hours
Saturday, July 21- Monday, July 23, 4:30-6pm, 5th Floor Media Lounge
Daily industry-focused Happy Hours offering sumptuous cocktails and networking opportunities

Miami Children’s Hospital Foundation Named as Charity of Choice for the Event

Salon Allure, a four-day boutique lifestyle show featuring the most exclusive brands in swim and resort wear from around the world, announced today that it will host Miami Swim Week’s first-ever luxury sample sale. Returning to W South Beach Hotel & Residences for its third year, Salon Allure will be held from July 21-24 with the Designer Sample Sale taking place for two days only on July 21 and 22 in the hotel’s Great Room. All proceeds from the sale will benefit the show’s charity of choice: Miami Children’s Hospital Foundation.

Salon Allure offers a comprehensive look at the flourishing swimwear industry, one of the fastest growing segments of the apparel market, while providing attendees and participants the opportunity to experience the resort lifestyle in each component of the show. The show’s unique Designer Sample Sale will give the consumer public a rare opportunity to participate in Miami Swim Week, which has previously only been open to members of the industry such as buyers and press. Attendees will have access to swim and resort wear items from top global designers at discounts of 50-60% off their regular retail price. Guests will also enjoy complimentary cocktails and the chance to support Miami Children’s Hospital Foundation with each purchase.

Chaired by Norma Jean Abraham, Celebrity Co-chairs Tracy Wilson Mourning and Lisa Pliner, and style blogger Ginger Harris of Electric Blogarella, the DESIGNER SAMPLE SALE offers the consumer public a rare opportunity to participate in Swim Week, which has typically only been open to members of the industry such as buyers and press. Attendees will have access to the same luxury swim and resort wear worn by Hollywood A-listers, from Fergie to Rihanna, all at discounts of up to 50 percent off. Guests will also enjoy complimentary cocktails, DJ performances, and the chance to support Miami Children’s Hospital Foundation with each purchase.

Several of the brands participating in this first annual sale include Loomstate 321, Koza, Charlie by Matthew Zink, Wanderlust Swimwear, Kikidoll, MIKOH SWIMWEAR and Beauty and the Beach, among many others.

“We are thrilled to bring this dynamic consumer component to Miami Swim Week with our First Annual Designer Sample Sale by Salon Allure,” says Rick Fatzinger, co-founder of Salon Allure. “We are equally excited to have Miami Children’s Hospital Foundation as the beneficiary of this event and we invite the community to come and support this very worthy cause.”

“We are incredibly grateful to Salon Allure for selecting Miami Children’s Hospital as its Charity of Choice and demonstrating that children’s healthcare is a cause that deserves resources and attention from our business and community leaders,” said Lucy Morillo-Agnetti, President & CEO, Miami Children’s Hospital Foundation. “This event will greatly benefit the children and families that rely on Miami Children’s Hospital for superior pediatric healthcare.”

Salon Allure’s tradeshow component takes place daily from 9am to 6pm and will feature more than 40 industry-leading brands in private ocean view showrooms on two floors of the hotel. Some of this year’s notable brands include La Perla, Miguelina, Mara Hoffman, Marysia, Bcbgmaxazria, Anna & Boy, Acacia Swimwear, Lisa Curran, Martha Rey, and Mikoh Swimwear, among many others.

In addition to the Sample Sale, another new program at Salon Allure’s 2012 show is “Style Works”, a resort style accessories exhibit featuring handbags, sunglasses, shoes, and jewelry. Housed in a large oceanfront suite on the showroom floor, Style Works offers an ideal environment for buyers, media and local socialites to shop and mingle. A private cocktail reception, which will also benefit Miami Children’s Hospital Foundation, will be held on July 21 and will feature an original collection of auction items created by Salon Allure designers.

Miami Children’s Hospital (MCH) is a world-wide leader in pediatric medicine, and we need your continued support to meet the evolving medical needs of our children. A financially sound and award-winning non-profit organization, MCH Foundation’s sole mission is to create awareness and generate funds for MCH, your exclusive Children’s Miracle Network Hospital in Miami-Dade, Broward and Monroe counties. We are here to help you help Miami Children’s. Together, we can match your interests to the areas of greatest need to help you make a difference in a child’s life.

MCH Foundation supports the Hospital by providing the opportunity for members of the local and global community to invest in our children’s future. Your contributions help provide children with the doctors, facilities and innovations that give them the best chance to heal.

To learn more about MCH Foundation and offer support, visit mchf.org, become a fan on Facebook at facebook.com/MCHFoundation, or call 305.666.2889 (toll free: 1.800.987.8701).