Mercedes-Benz Fashion Week Swim 7/19-23/12
July 19-23, 2012
The Raleigh
1775 Collins Avenue
Miami Beach, FL 33139

July 19
7pm, Lisa Blue at Cabaña Grande
8pm-12pm, Official Kick Off Party at The Raleigh
10pm-12am, Ocean Drive July/August Cover Party Hosted By Jessica Gomes at 1685 Collins Avenue

July 20
5-6pm, Éclairée at Penthouse
6pm, Agua Bendita at Cabaña Grande
7pm, Poko Pano at Oasis
8pm, Dolores Cortés at Cabaña Grande
9pm, Vitamin A By Amahlia Stevens at Oasis
10pm, Nicolita at Cabaña Grande

July 21
12pm-4pm, Swim Soiree Presented By Hawaiian Tropic® Sun Care at The Raleigh
5-6pm, Kooey Australia at Penthouse
6pm, Caffe Swimwear at Cabaña Grande
7pm, Aqua Di Lara at Oasis
8pm, Mara Hoffman Swim at Cabaña Grande
9pm, Xtra Life Lycra® Brand at Oasis
10pm, Cia.Marítima at Cabaña Grande

July 22
2pm, Bcbgmaxazria at Off-Site
3pm, Gottex at Off-Site
5pm, Red Carter at Cabaña Grande
7pm, L*Space By Monica Wise at Cabaña Grande
8pm, White Sands Australia at Oasis
9pm, Luli Fama at Cabaña Grande
10pm, Suboo at Oasis
11pm – 12:30am, Rose By Vanessa Jean at Penthouse

July 23
6pm, Wildfox Swim at Cabaña Grande
7pm, Ank By Mirla Sabino at Oasis
8pm, Aguaclara, Aquarella Swimwear, Cote D’or Swimwear, Sauvage at Cabaña Grande
9pm, A.Z Araujo at Oasis
10pm, Anna Kosturova, Dorit, Keva | J, Naïla at Cabaña Grande

Number of Designers Showing at Mercedes-Benz Fashion Week Swim Reaches All-Time High

With an overwhelming number of designers interested in presenting at the world’s largest Swim industry event, more collections and a second group show are added to jam-packed lineup

Highly regarded as the go-to event for swimwear designers to debut their latest collections, and for buyers and editors to plan their upcoming assortments and stories, Mercedes-Benz Fashion Week Swim will see over 30 international designers. IMG Fashion has responded to increasing interest in the Event by adding more designers to the schedule along with a second group runway show.

Monday, July 23rd will see two multi-line shows of top swimwear designers in the Cabaña Grande at Mercedes-Benz Fashion Week Swim. Aguaclara and Aquarella Swimwear will once again be returning to the runway, alongside Cote D’Or Swimwear and Sauvage who will be debuting their 2013 collections in the first group show at 8:00pm. Later that evening, the much anticipated second group runway show will feature rising talent Anna Kosturova, Dorit, Keva | J and Naïla.

“The amount of interest in the event continues to grow each season. With only so many time slots available, group shows are an incredibly efficient platform for designers to present at Mercedes-Benz Fashion Week Swim and showcase their collections in front of a global audience of industry professionals” says Christina Neault, Executive Producer, IMG Fashion. “For designers, group shows offer turn-key production and public relations elements. For buyers and media in attendance, it allows them to see three or four designers within one show.”

Lisa Burke, designer of Lisa Blue, this season’s opening show stated, “When I started Lisa Blue in 2008 it was sheer determination, great passion and long hours of hard work that lead to the wonderful opportunity to partake in a group show at Mercedes-Benz Fashion Week Swim. The overwhelming success and feedback from that show had an immense impact on the Lisa Blue brand, opening doors for us in the US and Europe, and even furthered our recognition back home in Australia. Four years later, we are honored to be featured as the designer kicking off the event and look forward to delighting the audience and continuing to spread our heartfelt brand message: the importance of saving the whales and making a difference in our planet.”

Mercedes-Benz Fashion Week Swim takes place at The Raleigh from July 19-23, 2012. The five days of exclusive invitation-only shows, presentations and special events will showcase the following designers: Lisa Blue, Éclairée, Agua Bendita, Poko Pano, Dolores Cortés, Vitamin A By Amahlia Stevens, Nicolita, Kooey Australia, Caffé Swimwear, Aqua Di Lara, Mara Hoffman Swim, Xtra Life Lycra® Brand, Cia.Marítima, Bcbg Swimwear, Gottex, Red Carter, L*Space By Monica Wise, White Sands Australia, Luli Fama, Suboo, Rose By Vanessa Jean, Wildfox Swim, Ank By Mirla Sabino, Aguaclara, Aquarella Swimwear, Cote D’or Swimwear, Sauvage, A.Z Araujo, Anna Kosturova, Dorit, Keva | J And Naïla.

Title sponsor Mercedes-Benz is joined by American Express®, DHL, Make Up For Ever, TRESemmé, Hawaiian Tropic® Sun Care, Xtra Life Lycra® Brand, The Raleigh, AriZona Beverages, Moët Ice Imperial, Kim Crawford Wines, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.

Mercedes-Benz Fashion Week Swim is an IMG Event.