Opening Night Party and Fashion Show
Friday, July 20, 8:00pm – Midnight
Poolside W South Beach Hotel & Residences
2201 Collins Ave
Miami Beach, FL 33139
RSVP Online

SALON ALLURE, Swim Week’s premiere luxury lifestyle show, will celebrate its third anniversary with its most extravagant Opening Night Party to date, held poolside at W South Beach Hotel & Residences on Friday, July 20 at 8pm.

With over 1,000 attendees annually, including media outlets, bloggers, designers, buyers, and fashion elite, this invite-only evening has become the most buzzed about party during Swim Week. SALON ALLURE’S unparalleled line-up featuring 56 of the world’s most eminent swim and resort wear brands will be brought together in one high energy, high fashion runway show. Of the designers included, 6 are making their debut at Swim Week and in some cases, their debut in the U.S. Market.

Guests of the Opening Night Party will enjoy complimentary beverages by GREY GOOSE Vodka, Bacardi, and ZICO Coconut Water, including specially crafted cocktails. GREY GOOSE’s expert mixologists will be making their rounds to serve party guests refreshing cocktails such as the GREY GOOSE L’Orange South Beach Punch, the Chocolate ZICOTini, and the ZICOJito from ZICO Coconut Water.

Bringing a new element to the event this year is GUESS Eyewear, with superstar DJ’s The Hood Internet spinning the GUESS Eyewear Shades of Summer playlist to set the party mood. The playlist includes exclusive tracks from groups such as The Hood Internet, The Knocks, Vacationer, Totally Enormous Extinct Dinosaurs, and Penguin Prison, among others.

“We’re thrilled to present this year’s opening party,” says Rick Fatzinger, co-founder of SALON ALLURE. “We have the best lines in swim and resort fashion backed by the hottest music of the summer, interesting cocktails, and of course a few surprises.”

SALON ALLURE is a boutique lifestyle show that takes place July 21-24 with events at two locations: W South Beach Hotel & Residences and the adjacent Perry South Beach. The luxury-focused show will feature 72 swim wear, resort, and accessories brands through an array of events and creative platforms. The show offers a comprehensive look at the flourishing swimwear industry, one of the fastest growing segments of the apparel market, while providing attendees and participants the opportunity to experience the resort lifestyle in each component of the show.

Salon Allure is sponsored by Boscia Skincare; Glaceau SmartWater; Guess Eyewear, MIAMI Magazine; W South Beach Hotel & Residences; ZICO Coconut Water; GREY GOOSE Vodka; and INVISTA, owner of the Xtra Life LYCRA ® brand[1], the official fiber sponsor of Salon Allure. Partners for Salon Allure include California Apparel News; Miami Children’s Hospital Foundation and RAJ Manufacturing.

For the latest updates on events, designers, and sponsors ‘Like’ Salon Allure on Facebook or visit www.salonallure-online.com.