The Lifestyle Retreat Lounge (LRL) catered to tastemakers, media, celebrities, buyers and models gave companies the opportunity to showcase their brands in a unique carefree setting. It consisted of designer presentations, a pop-up beauty salon hosted by Blo Midtown, make up applications by Mary Kay and on the go activations. Tasty bites offered by Sweet & Tipsy cupcakes and Tasti d’Lite and wine samplings by Chateau D’Esclans were the toast of the day as the lounge offered all guests in attendance a specious, air-conditioned and vastly decorated lounge to retreat from the heat.

Founded in 2010, the Lifestyle Retreat Lounge has returned for its third consecutive year to Miami Swim Week. The Lifestyle Retreat Lounge, better known as LRL, was held at the Shelborne Hotel Ballroom on 18th & Collins.