{Press Release}
Fashion Rush Miami 2012 escalated into the most celebrated fashion event during Fashion Week in Miami from July 20-21st. Its first of many nationwide fashion events received rave reviews from guests coming from all over the nation to attend. Encompassed in Fashion Rush was its launch event at Kitchen 305 – Newport Beachside Hotel on Friday, July 20th and runway shows on July 21st at Bamboo Miami Beach. Many guests were lined up outside of the doors, waiting in anticipation to enter the launch event which covered over 200 guests in addition to press & media in attendance. Superior chefs served up a three-course dinner of salad, chicken piccata with vegetables as well as delicious liqueur-infused cupcakes sponsored by Sweet & Tipsy cupcakes. Guests danced the night away to the sounds of Miami’s infamous DJ Radamas of Club Space while the official launch event streamed live online.
Saturday’s main event featured gorgeous runway shows by Intyce Swimwear, followed by elegantly flowing evening gowns by Christian Segui, stand out pieces by Jonelle Ellenoj, sexy swimwear by Wet Couture, and the finale show by Betsy Moss. The beautiful models were provided by Pristine Model & Talent and hair by BLO Blow Dry Bar. Prior to entering Bamboo, guests viewed the beautiful Land Rover sponsored vehicles at the Miami Dolphins sponsored valet. Guests walked the red carpet, mingled while sampling sponsored drinks and light bites, snapped photos in a portable photo booth by Capture POD, and enjoyed the beautiful décor. DJ Luca kept the music spinning as runway fashion shows took place throughout the night. Over 400 guests attended, in addition to press, media and sponsors. The closing production featured a drop-down stage which descended from the ceiling where Fashion Rush Co-Founder Lynsee Birrenkott and NewClassic Entertainment executives, Bruce Williams and Joe Adams, gave a closing thank you speech for all guests. Fashion Rush Co-Founder Kammron Taylor unfortunately could not attend, as he was preparing for the next Fashion Rush event in Minneapolis. Following, the launch of Fashion Rush NYC will take place.
TV star of ABC’s hit show Shark Tank and branding innovator, Daymond John made a special celebrity appearance in addition to NBA player Brendan Haywood and other notable celebrities. This star-studded event was a success with over 400 sold-out tickets purchased.
The first of many Fashion Rush events featured over 35 sponsors including Land Rover, CoverGirl, the Miami Dolphins, NBA 2K Sports, Miami Herald, Miami.com, YELP, Adidas, 93.9 MIA, Shoebuy.com, Alacran Tequila, SX Liquors, Miami Style Mafia, Premium Blend Liquor, Santos Sangria, Wild Cocktails, A Dream Group, Bamboo Miami, Kitchen 305, NUVO, BLO Blow Dry Bar, Coconut Grove Grapevine.com, Sociallybuzz, Choco Noir, Pristine Model & Talent Agency, Food Should Taste Good, ExclusiveAccess.net, Cakedy, Tinte Cosmetics, Crepemaker, Party Bomb Energy Drink, Sasha MellowCello Designs, Chromasabi Film & Photography, SoFlaNights.com, JPK Handbags, Soul of Miami, The Grill on the Alley, Sprawl Ink, PopChips, ZICO Coconut Water, Powdered Sugar Cakes, The Alfajor Cafe, Holy Mackerel Beers, Yaya Wines, Alacran Tequila, Exclusive Access, Lipstick Mixtapes and more.
{Photos supplied by Fashion Rush}
