Microsoft opened its second full line retail store in Florida. The store is located in the first phase of the brand new expansion of the Dadeland Mall.
More than five hundred people gathered for the chance to win giveaways which ranged from free tickets to a Lupe Fiasco and Gym Class heroes concert to a “Surface†tablet.
The first person in line had been camping in the mall since 10:30 P.M. the night before the opening. He was awarded several prices including a “Surfaceâ€. Other lucky winners participated via Twitter and had their names called out from the crowd.
John Case, corporate vice president, Office Division presented more than $1 million in grants to different organizations.
True to form, in what now has become the norm in computer store openings, the employees started screaming from inside the store, exciting the crowd. As soon as the ribbon was cut, the curtain which had been covering the front of the store came down. The pandemonium reached an electrifying pitch.
Overall, Microsoft now has of 66 full-line and specialty retail stores.
