2016 Swim Beach Sports Illustrated
Wednesday, 02/17/2016 – 02/18/2016 11:00 am – 05:00 pm
Lummus Park
8th and Ocean Dr,
Miami Beach, Florida 33139
No Link
Cost: Free
Time Inc.’s Sports Illustrated Group is launching its SI “Swim Beach†fan festivals in Miami from February 17 – February 18, to celebrate the 2016 Swimsuit Issue. Last month the iconic franchise along with Chanel Iman, Hannah Ferguson, and the magazine’s group publisher Brendan Ripp announced the 2016 Swim Beach events taking place at 1 Hotel & Homes South Beach (the official hotel of SI Swimsuit 2016). There will be several exclusive back-to-back by-invitation-only events: including a Swim BBQ Blowout, a Marquee concert, and a rooftop after-party that will take place on the night of Wednesday, February 17 at the new 1 Hotel & Homes South Beach. On Thursday, February 18, SI Swimsuit will host “A Night at Sea†by-invitation-only private yacht cruise around the city.
During that time, there will also be another series of activations happening at Lummus Park for the public and of course all fans. Events taking place will include recreational activities featuring Miami’s elite and entertainment’s biggest names, and interactions with Sports Illustrated Swimsuit Issue models. These two fun-filled days of events will be open to the public and will provide fans, the opportunity to see the models up close and personal.
Introduced in 2015, the SI Swimsuit fan festivals drew more than 65,000 fans and the organization is planning even bigger and more interactive events this year. “Swim Beach†is free and open to the public and will feature appearances by the 2016 SI Swimsuit model cast; live Q&As; autograph sessions; music from live DJs spinning; a Schick Hydro Barbershop with free shaves and the chance to get a shave from an SI Swimsuit model; a Lane Bryant Swimsuit Lifestyle Bungalow with photo booths, fun social sharing opportunities and a digital shop; a Smith & Forge Cider House with games such as shuffleboard; a VIP Lexus Lounge that will double as a social hub; SI Swimsuit merchandise for sale; and more exclusive experiences from SI Swimsuit partners.
