House Nightclub Coming Soon To Wynwood Arts District

Tech-savvy playground to be first of its kind in Miami’s “SoHo” neighborhood.
www.housenightclub.com

HOUSE, a 9,000-square-foot multi-room venue modeled after a home of the future, is slated to become the first nightclub in the Wynwood Arts District with its February 2012 opening. As the brainchild of established designer and nightlife impresario Mark Lowe, whose projects include the acclaimed Living Room nightclub in Fort Lauderdale and 13 other venues around the globe, HOUSE will merge technological prowess with style and substance to create a truly unique addition to the burgeoning neighborhood.

“HOUSE will be more of a living, breathing art installation than a nightclub, which is only fitting considering its location,” says Lowe. “My goal is to change the way Miami sees nightlife, and because this is a ‘house,’ all the naughty things you do behind closed doors will be revealed.”

The loft-like former warehouse space will feature state-of-the-art sight and sound installations such as 360-degree panoramic projections, 3D architectural mapping, holograms and cyber technology unparalleled in the world. In order to evoke the warmth and intimacy of an actual home, kitchens will be bars; showers in VIP areas; beds with bed sheets; cocktail waitresses dressed only in crisp men’s T-shirts; and pajama-clad bouncers, even sexy little surprises in the nightstand tables.

HOUSE will be the latest and largest nightlife destination to open its doors in Wynwood, which has been unofficially dubbed the “Miami version of New York’s ‘SoHo’ reincarnation, circa 1960s.”