World Famous “Old Spice Guy Visits Miami to Teach Young Guys How to Scent Responsibly
Tuesday, 04/15/2014 – 01:30 pm – 03:30 pm
University of Miami
1300 Memorial Drive,
Coral Gables, Florida 33146
Webpage Link
Cost: Free

Isaiah Mustafa, “The Old Spice Guy”, and Old Spice are going on the road across the U.S. on a “Smellcome to Manhood” tour to further Old Spice’s “scent responsibly” mission, which aims to end the overspraying epidemic once and for all.

Overspraying continues to be a major issue in the U.S. According to a recent national Old Spice survey, 90 percent of students (male and female) have been bothered by too much body spray at school. Even more revealing – 68 percent of young guys say they were not properly taught how to use body spray.

At 1:30 p.m., Old Spice will host a pop-up pep rally at the University of Miami with a live performance by the Sunsations, UM’s resident dance team, product giveaways and selfie photo opps with Mustafa.

A former wide receiver for the NFL, Mustafa gained sudden and substantial fame as the result of his Old Spice viral/TV campaigns, which garnered hundreds of millions of online hits and transformed Mustafa into a widespread sensation that culminated in an Emmy win for “Best TV Commercial.” In January 2014, Mustafa made his triumphant return as “The Old Spice Guy” for a series of digital “Internet-ventions”, designed to end the most embarrassing male mistakes.