The Luxury Marketing Council Miami/Fort Lauderdale presents
“Who Are The Affluent & How To Effectively Reach Them”
Graciously hosted by Mandarin Oriental, Miami
Monday, January 26, 2009
6:00 Reception
6:30 – 8:15 presentations
Mandarin Oriental, Miami
Brickell Key
RSVP to rsvp@floridaluxurycouncil.com and please indicate that you’ll be attending the Miami/Fort Lauderdale event. Space is limited.
“Luxury Marketers Are Looking With New Interest At DM… And, With Good Reason.”
Presented by Lois Geller President, Lois Geller Marketing Group
Lois Geller is president of Lois Geller Marketing Group, which was on Madison Ave. for 12 years and is now located in a marina in Hollywood, Florida. Prior to owning her own company, Lois Geller was President of several agencies. In New York, she headed AC&R Direct, a Saatchi and Saatchi agency, and Geller Direct, a TBWA subsidiary. In Toronto, Canada, she headed up J. Walter Thompson Direct and Vickers and Benson Direct. Many of her programs are for international markets.
Lois holds a Bachelor of Science Degree from Boston University and has been an adjunct professor at New York University, where she led
the Direct Marketing Lecture Series and was named Professor of the Year. She has been a Dale Carnegie instructor and taught the Catalog Marketing Course for new clients and employees at Y&R.
Lois has written many books in the field of Direct Marketing,
including Response! The Complete Guide to Profitable Direct Marketing, (published in nine countries), Sold! Direct Marketing for the Real Estate Pro and Customers For Keeps. Lois’ articles are published in many magazines, including Direct Marketing Magazine and Today’s Manager and Selling Power and Fortune Small business.
Lois has appeared on CNN and on CBS radio with Joe Connelly.
Monthly she’s on the radio as part of the Jim Blasingame Brain Trust. She is on the Board of Directors of the Direct Marketing Idea Exchange and a member of the Direct Marketing Club of New York, the Healthcare Businesswomen’s Association, the Financial Women’s Association and the Cornell Club. She won the Silver Apple Award for Lifetime Achievement in Direct Marketing, the Echo Award in direct marketing and many RSVP Awards in the U.S. and Canada.
Keynote speaker and guest lecturer, Lois Geller travels the world to speak (and do training) about branding, direct marketing essentials, customer retention and creative strategies. She has been a guest lecturer and a popular keynote speaker at dozens of direct marketing conventions and industry associations, in the U.S, Canada, Sweden and Russia. Lois specializes in breakthrough strategies for companies including Fairmont Hotels Spas, American Express and J.P. Morgan Chase. Her direct mail, internet, websites, blogs and social media strategies have given her high rankings in terms of response and ROI.
“Inside the Minds of the Truly Wealthy”
presented by Dr. Steve Kraus Vice President, The Harrison Group
Understanding your affluent customer is paramount to success in 2009.
The economic shifts, new perceptions of wealth, lack of trust in our financial system, stealth purchasing and the widespread belief that the only way out of this dilemma is to increase taxes has the affluent reeling and pulling out of the market.
In his new provocative book, Inside the Minds of the Truly Wealthy, marketing and branding expert Stephen Kraus mines success stories of the truly rich to learn how they acquired their fortunes, whether it has changed them and how they live their lives.
Arguing that the wealthy are poorly understood by the average American, the media and marketers of high-end products, the authors contend that accurately understanding this group is critical for success in the marketing, sales, product development, branding and advertising fields. They dispel the myth that most of the rich have inherited their money and reveal the socioeconomic factors behind their self-made rises to success.
Exploring how the rich spend their money and what influences their buying decisions, the authors identify the five classes of the newly wealthy with distinct reactions to the value and purpose of money; groups that greatly differ in their lifestyles and financial attitudes. Charts and graphs throughout distill key data into easy-to-grasp nuggets, lending clarity to this book whose fresh take on the habits of the American economic elite will be indispensable to marketers.
About Dr. Steve Kraus
Vice president, The Harrison Group
Co-author, The New Elite:Inside the Minds of the Truly Wealty
Based on a ground-breaking series of studies, The New Elite busts the myths about wealth in America, and provides a research-driven look at the attitudes and lifestyles of the wealthiest 1% of Americans. Learn more about the book, and why Publisher’s Weekly called it “indispensable to marketers,” at www.TheNewElite.net.
Steve is also author of Psychological Foundations of Success: A Harvard-Trained Scientist Separates the Science of Success from Self-Help Snake Oil. His articles have appeared in BrandWeek, AdWeek, the San Francisco Chronicle, Contemporary Psychology and a variety of scientific psychology journals.
The Luxury Marketing Council is a marketing organization that focuses on intelligence, collaborations and professional/personal development.
