We’re excited to announce that designer Richie Rich and his posse will be staying up all night at Miami Fashion Week this weekend with a little help from Rubyy Blood Orange Energy Drink!

Not only is Richie Rich pouring Rubyy backstage for models, press and VIPs during his show Fri. night, but Rubyy will also be stirred into specialty cocktails in all VIP cabanas at the uber-chic Fashion Week afterparty at the Cabanas at Fontainebleau. Rubyy’s life-quenching, refreshing citrus taste is punctuated with a smooth energy boost that tastes great mixed with vodka, gin, tequila, champagne…the cocktail possibilities are endless!

Ultra-exclusive and sipped by A-listers and celebs on both coasts, Rubyy Blood Orange Energy Drink launched in L.A. in late 2008, and rolled out in Miami soon thereafter. The first luxury energy drink targeted to stylish, sophisticated tastemakers, Rubyy is served at Miami hotspots including Prime 112, Shore Club, The Tides, the Raleigh Hotel, DeVito’s and the soon-to-open W Hotels in South Beach and Fort Lauderdale. In L.A. and NYC, it’s been spotted at private parties for Prince, Kanye West and Christian Siriano.