From Studio to Gallery: How to Market Your Art
Tuesday, 10/27/2020-, 12:00 pm-01:00 pm
Eventbrite
Cost: Free

Two-person panel intended to help freelance and professional fine artists learn how to market their work

ABOUT THIS EVENT
Tune in for a two-person panel intended to help freelance and professional fine artists learn how to market their work, get their work into a gallery, and create a “brand” for themselves and their artwork.

Topics covered:

• I make art, Am I an artist?

• What’s the difference between institutional art, expression and advertising?

• What happens when an artist finishes a work? How does it end up in a museum or gallery?

• Why can we sell shoes easier than we can sell artwork?

​ABOUT JESSICA
Jessica Ransom manages, curates, and installs exhibitions as the Artist Services Coordinator at the Cultural Council for Palm Beach County. She serves as the primary contact for professional visual artists in Palm Beach County and is a member of the Council’s Artist Resource Team. Jessica has held positions throughout the art industry as an art advisor and appraiser, developing clientele for a fine art handling firm, and managing the contemporary art space Culture Lab at CityPlace. Her experience includes advising private collectors on purchases, sales, and appraisals, overseeing both private and public art installations, and managing all aspects of art loans. Jessica received her master’s in the History of Art and the Art Market from Christie’s Education in New York City. She serves on the City of West Palm Beach Art in Public Places committee and is a board member of Impact the Palm Beaches.

​ABOUT CAROLINA
Carolina Loch is an independent art curator and researcher of contemporary art. Graduated in Social Communication – Advertising, specialist in Communication and Culture – Interfaces and Master’s student of Language and Technology – Contemporary Aesthetics, she researches Art History since 2013, has been an independent curator sin​ce 2014 and coordinates the Curitiba International Biennial of Contemporary Art since 2015. In 2017, she won the Young Curators Awards with the exhibition “The museum is feminist ‘and other hopes for the future”. Since 2019, she teaches Contemporary Art and Art and Technology in formal and informal institutions.

AAF Creative Zen Presents Alexa Carlin
Friday, 10/09/2020-, 09:00 am-10:00 am
Website
Cost: Free

Join us online for a FREE, thought-provoking talk with founder and CEO of Women Empower X, Alexa Carlin.

Alexa Carlin is a nationally-renowned public speaker and Founder & CEO of Women Empower X. Inspired by her own entrepreneurial pursuits, Alexa founded WEX with the mission to help more women pursue their passions and get to the next level in their career and life.

Alexa founded her first business in high school becoming the sole licensee to design jewelry for an L.A. based fashion company. This entrepreneurial spirit led her to starting a blog in college, Hello Perfect, which served the purpose of helping young women gain confidence in themselves and attracted the likes of Mark Cuban, Shaquille O’Neal, Steve Madden, Marc Jacobs and other influential celebrities.

In college, only months before graduation, Alexa found herself in a coma with a 1% chance of living. This near-death experience led to a number of health issues but today, Alexa sees this experience as something to be grateful for as it has been her prime motivation and inspiration to share her story authentically with audiences all over the world.
Alexa was featured on the cover of Meetings & Conventions Magazine as 1 of 15 “Young Millennial Go-Getters To Watch” and named one of the “Most Powerful Women In Fort Lauderdale” by Gold Coast’s Fort Lauderdale Daily.

She has also been featured on Cheddar TV, FOX, ABC, CBS, OWN and in Entrepreneur, Glamour Magazine, Mashable, and TEDx among others. With a following that reaches over 100,000 people on and offline, Alexa’s mission is to make a difference in at least one person’s life every day
AAF CreativeZen was born out of a desire for the local AAF Greater Fort Lauderdale & the Palm Beaches chapter of the American Advertising Federation & Choose954 to inspire and engage with our local creative community. Every Creative Zen event includes complimentary coffee and breakfast bites before a short inspiring and thought provoking talk during the second Friday morning of the month. All Creative Zen events are free of charge and open to the community, being creative or a member of the Advertising Federation is not required! #AAFCreativeZen

BlueHook Creative Hack-a-thon: A Marketing Blitz for Small Business Recovery
Saturday, 08/29/2020-, 09:00 am-05:00 pm
Website
Cost: Free

Get ready for a hack-a-thon to make a hell of a difference here in South Florida. Small businesses were hit the hardest by this quarantine and recession. Now it’s time to help ‘em bounce back. The American Advertising Federation of Greater Fort Lauderdale & The Palm Beaches and RedHook School are hosting the BlueHook Creative Hack-a-thon: A Marketing Blitz for Small Business Recovery on Saturday, August 29. Aimed at serving small businesses — who were hit hardest by the COVID-19 quarantine and recession — the program will pair 10 teams of local advertising, communications and marketing professionals with 10 Broward and Palm Beach County businesses to help them recover from the pandemic’s impact. Selected businesses will receive ideas, expertise and real creative work such as marketing plans, strategy sessions and more from local advertising, communications and marketing professionals – for free. Denizens of design, sherpas of strategy and writers of words are encouraged to show off their skills for a cause that matters. Applications for marketing professionals are due Friday, August 14. Selected teams will be notified by August 21. For more information or to apply, visit www.aafsfl.org/hackathon.