The Soul Of Miami

New Philanthropic Campaign Joins Forces with Combined Latin Talents to Provide a Shinning and Hopeful Future
June 2nd, 9:00 to 11:00pm.
Spazio Nero Brickell
1421 South Miami Avenue
downtown Miami

Ponte La Camiseta by Latin US Unites with Major Celebrities for its Official Launch that Promises Health and Welfare for Children in Need

With the turn of the century, statistical evidence has shown the valuable asset Latinos add to U.S. society’s advancement. Behind this enriched cultural contribution, a need to highlight the consistent development in the political, economic and social areas, has surfaced. In response, “Ponte la Camiseta (Wear the Shirt) by Latin US” will launch its campaign on June 2nd, 2011.

Ponte la Camiseta by Latin US will celebrate its launch and celebrity video/photos unveiling with a star-studded and insiders-only function at the posh Spazio Nero Brickell, located at 1421 South Miami Avenue in the downtown Miami, on June 2nd, 2011 from 9:00 to 11:00pm. Surrounded by its modern Venetian styled décor and always inviting atmosphere, guests will enjoy complimentary and custom-made Caipirinhas by Leblon Cachaça and cocktails by L’Chaim Kosher Vodka in order to toast this wonderful occasion. In addition, Marger will perform her new single “Efectos Secundarios/Secondary Effects,” written and produced by Marger, Erika Ender and Fernando Rojo, exclusively for this campaign.

Ponte la Camiseta by Latin US is a philanthropic campaign that hopes to offer humanitarian support, monetary assistance and public awareness to five global charities, while creating a lifestyle that positively promotes Latino’s spirit and culture. The purpose of Ponte la Camiseta by Latin US campaign is to come together not only to express, in a collective front, Latino’s talent within the United States, by honoring and celebrating their efforts, but also to promote a fashionable outlet to gather valuable funds. Therefore, starting June 2nd, 2011, Ponte la Camiseta by Latin US t-shirts will be available for purchase at www.pontelacamisetabylatinus.org. Its 9 cotton t-shirts styles, each with their particular encouraging message, will be for sale to the public online only. Its proceeds will go to help aid charities as Rayito de Sol (Colombia) [www.fundacionrayitodesol.org], Educa (Mexico) [www.educa.org.mx] United for Bolivia (Bolivia) www.unitedforbolivia.com, NU3 (Colombia) www.nu3.org.co, RCMA (United States) www.rcma.org and the Movement Saving the Planet with Style. The campaign promises to offer 100% of the earnings from its online t-shirts sales to help Hispanic children in the areas of health care, education, food and nutrition through these global organizations. By several online sources presently available, including a video, a behind the scenes introduction photo shoot through the magical lens of Nick Garcia and powerful social networks via Facebook@Ponte-la-Camiseta-By-Latin-US,Twitter@PLCbyLatinUS. Ponte la Camiseta by Latin US hopes to be able to transmit a positive message while showcasing a wonderful cause.

“Anyone and everyone will be able to help millions of defenseless children that struggle every day, to bring a little sunshine into their lives. Through Ponte la Camiseta by Latin US, we are encouraging the public to put on the shirt and help those in need.” shares Fashion Box Studio Creative Director and inspirational creator of Ponte la Camiseta by Latin US, Elias Maida. “Ponte la Camiseta by Latin US campaign is a past due debt that society has with the Hispanic community. Backed by our efforts and hard work, we hope to remind the U.S. public to recognize and celebrate the talent, work, effort, values and spirit, Latinos are constantly incorporating into this country.” states Latin US President, Carlos Rincon Gallardo.

This project would not be possible thanks to each and every single individual that believed in the limitless possibilities that Ponte la Camiseta by Latin US will bring to many. Each and every one of these talents has volunteered their time and skills to the matter. First and foremost, Ponte la Camiseta by Latin US collective front relies heavily in the valuable collaboration of outstanding Latin celebrities in the United States. This group is created by fifteen acclaimed celebrities as: Vanessa Hauc (Peruvian Host), Sonia Velásquez (Colombian Host), Mónica Noguera (Mexican Host), Maritza Rodriguez (Colombian Actress), Cynthia Olavarria (Puerto Rican Model), Marger (Venezuelan Singer), Gaby Rivero (Mexican Actress), David Chocarro (Argentinean Actor), Melvin Cabrera (Venezuelan Actor), Jason Canela (Cuban-American Actor), Leonardo Corredor (Venezuelan Actor), Quique Usales (Argentinean, TV fashion consultant), Leonardo Rocco (Argentinean Hair Stylist), Paulo Quevedo (Mexican Actor) y Humberto Carrera (Mexican Host).

Furthermore, Ponte la Camiseta by Latin US production counts with the participation of renowned creative enterprises that have made this campaign become a reality. With Blindlight Studios, D’Escoubet Law, P.L., Fashion Box Studio, Innova Hispanic Advertising, La Fabrica Films, Rocco Donna Hair & Beauty Art, and Mandrake Public Relations, as its creative engine, success will surely awaits. For more information please contact Paola De Castro at paola@mandrakepr.com.

LATIN US [ latinos ] is a new movement and lifestyle aimed at honoring, recognizing and celebrating through fashion and entertainment the talent, work, effort, values and achievements of the Latinos that reside in USA. It is a positive way to recognize, divulge and award that enthusiastic and passionate spirit that distinguishes us. It is a way for the world to know us better and find all the good and important things we do. www.latin-us.com

INNOVA is an Advertising and Marketing Agency, specialized in business brands, products and services within the Hispanic Markets in USA and Latin America. INNOVA serves international corporations by placing their products on “top-of the-shelf” and increasing their sales volume, through precise, customized and profitable branding, advertising, communication and marketing campaign. www.innovadg.com

Fashion Box Studio creates marketing platforms, provides product development for established and emerging brands, and also produces fashion lines for both men and women in the United States and Latin America. “Fashion Art Show”, the exclusive women’s clothing line “Equinoccio-Equinoccio” and the “Miami Hair, Beauty & Fashion” are some of their latest fashionable creations. For additional information please visit: www.fashionboxstudion.com

Nick Garcia, founder of Blindlight Studio, focuses his commercial photography work in fashion, lifestyle, interior design and architecture. With over 15 years of successful experience Nick is also a regular contributor of magazines such as Miami Magazine, Florida Trend Magazine, Brickell Magazine and Key Biscayne Magazine, among others. For more information please visit: www.blindlightstudios.com

La Fábrica Films is a production company based in Miami, Florida. It’s been operating for more than 10 years and specializes in commercial production, but also works on films, music video and TV content. As Latins living in the United States, they take pride in working for the Hispanic Market; most of their work can be seen in national Spanish networks and stations. La Fábrica is lead by owner and executive producer, César Ahumada. www.lafabrica.tv

Rocco Donna Hair & Beauty is considered one of the most prestigious and avant-garde beauty salons in South Florida. Located in the heart of the world famous Ocean Drive, it is a temple of beauty that offers an ample services menu and the latest trends in the market. Excellent service and devoted experts truly honor their slogan, “introducing the energy of beauty”, sharing it with their clients providing them with red carpet worthy locks every time. For additional information, please visit www.roccodonna.com

Mandrake Public Relations is a new fashion boutique firm that specializes in searching, representing and providing image consulting to the vast undiscovered raw talent in the fashion industry, especially those new designers that desire to launch their original creations in the United States. The firm focuses not only on the fashion, accessories, but also in the arts, entertainment and lifestyles fields. Mandrake PR offers its clients powerful branding and social networking campaigns, tailored to meet their individual needs. We invite you to visit www.mandrakepr.com

The posh Spazio Nero-Club di Brickell, is the newly renovated addition of Segafredo Brickell. Timed with the burgeoning growth of the Brickell area, Spazio Nero takes Nightclub culture to a whole new level. The only location in Miami to pair cafe, restaurant, lounge and nightclub in one venue. Designed by world renowned Interior Designer Francios Frossar and built with the most impressive sound and lighting systems by both critically acclaimed Infinite Audio Systems and Video Lighting Innovations; Spazio Nero Club Di Brickell is the most talked about hotspot in the downtown Miami/Brickell area. Outfitted in all things noir from the black plush leather couches, to the black marble and stainless steel bar and black crocodile elevated DJ Booth, create an atmosphere that would essentially take the guests of Spazio Nero “out of their daily lifestyles” and into a world where they would become part of the décor – thus, disappearing into the night. www.segafredobrickell.com